I studied Graphic Communication at Birmingham City University. I have a passion in editorial, branding and print design. Before and through university I ran my own design business so far for a total of 5 years doing working for lots of different types of clients and businesses. I currently work at Apple and have done so for 5 years also. Have worked at 'The Agency' a working studio running along side BCU. My role was as 'Agency Champion' which included account managing, pitching and art directing briefs that came to us from all across the West Midlands.
I balance my day job with personal creative work, like blog and evaluating I am alway researching design it is a hobby of mine. I also have an interest in Fashion and fashion blogging. I have been employed by a few fashion brands to take over their Instagram's as I am good at styling for social media. I am a lifestyle photographer in my spare time.
Now I have finished my degree I am looking for design job in the West Midlands, Manchester and London but I am willing to relocate.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.